Drora Spitz

Brand Identity and website.

Fortunately that was my first commercial project. I had the pleasure to try new approaches and solve new challenges. The typographic challenge was to balance three different languages in a single logotype.

I figured out, since we unify different cultures and strive to reach an international approach to language and visual experience - we’ll go with a thin elegant san-serif typeface.

The whole brand was defined with dark grey colors palette and fleashlights of light blue and rarely dark orange. All that, in order to place artworks in the focus of the viewer's eye.

You can read all about the person and photographer Drora Spitz on the website itself.

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